semantic design for australian baby and new parents
In this project, SEMANTICS is required on the baby monitor re-design.
BabyRoo monitor is specially designed for new Australian parents to monitor their babies during sleep. The typical pain points on the current market are analyzed and solved.
The semantics of kangaroo is applied here to expresses the parenthood intuitively.
How much should
a baby sleep?
The number of newborns is large in Australia, which means there is a large market requirement and buying power of baby monitor. The infant mortality rate is still heartbreaking and need the help of baby monitor.
I’m scared that everything
will be centered by babies.
I won’t have time for anything else.
Baby might mix up night and day.
Lack of sleep, because it makes me really cranky.
According to the research, most new parents are lack of sleep, and need more free and flexible time.
Baby monitor should be used in their life to ensure extrication.
In the first 2 years since a birth, parents lose 6 months of sleep
spend £86/yr on baby
>8 hours: 24%
<6 hours: 64%
effected in the first 2 years of
Expected sleep disturbance: None: 0%
For every £10 spent on baby equipment, £1 is spent on a baby monitor